Our Story

We created sunscreens that give athletes, beach goers, parents and their children superior protection from UV exposure, while still being conscious of your body, skin and the environment. All of our formulas are reef safe, mineral, oil free, fragrance free and free of chemical filters. Developed by a long-time Pro Surfer, beach enthusiast and dedicated Dad of three, SHADE is a superior and luxurious product that is designed to do everything it says it does; shading you through every surf, every sports training session, and every beach day. SHADE will give you the protection you need without the after effects of the sun or chemicals. At SHADE we are committed to staying at the forefront of innovation in sunscreen and skincare formulas to develop the best performing, safest products on the market.